Metropolitan Ballet Theatre
Metropolitan Ballet Theatre trains aspiring and professional ballet dancers with the highest quality instruction, allowing dancers of all levels to reach their true potential.
Problem:The current MBT website has helpful content, but is unorganized and text-heavy, which makes it difficult to find class schedules, events, performances, and to know how to provide support.
How might we help MBT attract dancers and increase website visitation, sales, and sponsorships?
My Role: UX Researcher / UX Developer / Group Project- Independently Designed Navigation
Tools Used: Figma, Adobe XD, Visual Studio Code, GitHub, Bootstrap 5, Miro
User Interview Findings
Relationship To Dance
Dancing makes people feel good
Dancers find a sense of fulfillment and love to challenge themselves
Website
Class information is the main reason people visit the site
Site needs simplicity, better organization, and information that is easy to access
Content needs to be more concise
Dancers’ stories and alumni successes would add a personal touch
User Persona
Storyboard
High Fidelity Desktop
Future Iterations
Features
Build out the class calendar to be clickable for reservations and toggle between class types
Fixed secondary menu on Classes and About pages
Additional Pages
Information pages for faculty and alumni
Information pages about classes
Donation and shop pages